“Internet sucks as a branding medium” ???
Why are traditional ad agencies and a lot of online agencies hurting right now? Because they are run by people like Alan Pearstein who is the CEO of Cross Pixel Media. In an article on Ad Age he...
View Article10 Reasons your marketing budget is being cut
This is the time of year when most marketers are either getting their proposed marketing budgets approved or seeing them cut and be asked to do more with less. Reports suggest that most marketers are...
View ArticleIs people talking about this a valid metric ?
As I dig deeper into social media analytics I have come to a conclusion; people talking about this has no correlation to conversion. In fact I’m not sure it has a correlation to ANY brand metric as it...
View ArticleWhy digital talent often fails to make an impact
An article in Fast Company Called “Why digital talent doesn’t work at your company” is off the mark. The article suggests that digital talent doesn’t work for companies because of company processes,...
View ArticleRecall does not equal conversion
So according to some more studies consumers tend to recall ads that have humor in them. However what the study fails to mention is whether that recall actually leads to conversion, which by the way is...
View ArticleFacebook graph search (yawn)
I just can’t get excited by the facebook announcement of graph search. I am not likely to try and connect to people on facebook who share common interests if I don;t know them because friendships are...
View Article61% of Facebook users say that they have voluntarily taken a break
Two-thirds of online American adults (67%) are Facebook users, making Facebook the dominant social networking site in this country but 61% have taken a “break” from using the site. Are users growing...
View ArticleLess than 1 percent of your “Daily Active Users” on Facebook are engaging...
A report from Page Lever might just surprise you when you find out that your most active users aren’t engaging with your messages to any notable extent. The report, which details the difference...
View ArticleWhy the number of people who “Like” your brand doesn’t matter
The real measurement of a brand’s Facebook success is relevance, not the number of people who Like your brand. Brands could increase the way consumers think about them if they watch and learn what...
View ArticleCompany website better than Facebook for engagement
Research is suggesting that Facebook and Twitter are often NOT the best places to engage consumers. In Razorfish’s recent Liminal study, consumers rated the popular social networks near the bottom as...
View Article99.5% of social media experts are clowns.
Gary Vaynerchuk, in his usual low-key, mellow way, said that 99.5% of social media experts are clowns. “Social media expert” is like being an “internet expert.” It’s too broad, therefore it’s...
View ArticleWhere should marketers send Internet users ?
Many packaged-goods marketers have built out elaborate fan pages on Facebook, but they’re focusing their media spend on internet ads that aren’t on Facebook, according to new research from comScore. A...
View ArticleWhy marketers are unhappy with social media
78% of marketers in Europe didn’t feel they didn’t have a “complete and up-to-date view on how much they are investing in, managing and delivering social media campaigns”. That number is probably the...
View Article72% of marketers agreed that measuring ROI from social media was too hard,
Finally marketers are coming to the realization that social media marketing is not the magic key that is going to lead to more sales and profits. While some would like to say that there is a science...
View ArticleYou can’t put an ROI on conversation, nor should you
Social media is changing the way people communicate and gather information. It’s changing how people share news, share opinions, and share personal events. Social media has made word-of-mouth marketing...
View ArticleWomen and technology: a perfect match ?
According to USA Today “While more men program and develop the social media universe, women are setting the conversational tone, according to a new study. Instead of dotting “I”s with little hearts or...
View ArticleThe top issues CEOs have with their Marketers
73% of CEOs think Marketers lack business credibility and are not the business growth generators they should be: they are still too far from being able to demonstrate how the cross-channel marketing...
View ArticleOnline metrics: Tell a story about people don’t use a lot of numbers
Along with popularity of social media a number of social media analytic providers are trying to sell marketers on their programs that are usually accessed via the Web. However these programs can’t...
View ArticleBrand pages least liked on Facebook
According to a survey, the most liked items on Facebook are wall posts, pictures, and comments, each at 16% of respondents, followed relatively distantly by videos (12%). Brand pages (9%) appear at the...
View ArticleThe value of a great process in building a website
There are no shortcuts when it comes to building a great online branded website. Today’s consumers don’t just question, they challenge and flat out reject the irrelevant, unnecessary, and insulting...
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